CLIENT: Crooks & Castles
LOCATION: 455 Fairfax Blvd Los Angeles, CA
AREA: 5700 Sqft
COMPLETED: AUG 2013
PROGRAM: Retail / Corporate Headquarters
CONTRACTOR: Knightbuilders, Inc. : Steve Knight
IMAGES BY: Mark Montiel
To incorporate the Crooks and Castles brand lifestyle, we created a custom living room setting with Rudolf Schindler inspired sofas and floor maps to invite guests to come and “hangout” with the Crooks and Castles family.
Placed in a district that was once swarmed with deli’s, beauty schools, antiques, and mom and pop stores; the midtown Fairfax district has become a gentrifying block of young men’s clothing and lifestyles emporium with the arrival of stores like Diamond Supply Co, The Hundreds and Supreme. CROOKS & CASTLES contacted us to help them transform an old thrift store in the area into an expansive storefront for their new retail and office space.
To create a more open feel between the retail space and the boulevard a portion of the front was pulled back to create a public lounge area, large enough so that even a car could drive into the store.
In order to create a more refined modernist aesthetic all of the materials were peeled away, exposing the original finish of the concrete flooring, showing exposed wood ceilings and the brick walls with their original paint, and juxtaposed with custom built walnut casework.
In order to create a space that could function as both an office and retail we subdivided the space into 3 different zones. A very transparent seamless front retail zone that opened up to Fairfax Blvd, a private secured rear office zone with a private entry for employees and guests that houses sales, marketing and design, and finally an intermediate zone which contained both dressing rooms, storage and a recording studio.